Cathay Pacific, the flag carrier of Hong Kong, unveils its new inflight safety video that guides passengers through the important safety procedures. (Photo: Cathay Pacific)
Cathay Pacific, the flag carrier of Hong Kong, has made public its new inflight safety video that demonstrates vital safety instructions for passengers.
The new safety video communicates all essential safety information with clarity while showcasing Hong Kong’s unique cultural offerings, attractions and more.
In a press note, the airlines company has said, “Cathay Pacific is delighted to reveal its new inflight safety video that takes customers through important inflight safety procedures set against the dynamic backdrop of Hong Kong.”
The video was developed in close collaboration with the Hong Kong Tourism Board (HKTB) to embody all necessary safety protocols while educating customers in an informative and engaging way.
With its deep roots in Hong Kong, Cathay Pacific strives to promote Hong Kong as a favoured destination and gateway to travellers from all over the world.
The safety demonstrations in the video are interwoven with the unique charms of Hong Kong, capturing the city’s iconic landmarks, bustling happenings, world-class arts and cultural attractions, natural landscapes and more.
To mark the launch of the video, Cathay Pacific held a preview event at The Sky Lounge, The Upper House on July 26, hosted by Cathay Chief Customer and Commercial Officer Lavinia Lau and attended by distinguished guests including Hong Kong Tourism Board Executive Director Dane Cheng and Commissioner for Tourism Vivian Sum.
(Hong Kong Tourism Board Executive Director Dane Cheng (third from left), Commissioner for Tourism Vivian Sum (second from right), Cathay Chief Customer and Commercial Officer Lavinia Lau (fourth from left) and Cathay Chief Operations and Service Delivery Officer Alex McGowan (third from right), together with Cathay Pacific’s crew representatives, toasted on stage during the preview event to celebrate the launch of the new video.)
Cathay Pacific’s Lavinia Lau said, “At Cathay Pacific, safety has always been at the heart of everything we do, and this new video embodies our commitment to keeping our customers informed and prepared, while fostering our Move Beyond spirit. We wanted to put our own spin on the video and create something truly memorable that resonates with our global audience and showcases the true essence of our home city on the move."
Hong Kong Tourism Board’s Dane Cheng expressed his delight in the partnership: “HKTB and Cathay Pacific have been long-time partners in promoting Hong Kong's tourism excellence to visitors worldwide. We are excited to join hands to showcase Hong Kong's vibrant, diverse and unique east-meets-west experiences through this video, which reaches millions of travellers from all around the world every year.”
Replacing the current inflight safety video introduced over seven years ago, the new version will be progressively rolled out across Cathay Pacific flights from August 1, 2024 onwards, the company said.
As the first airline in Asia to join the IATA Turbulence Aware Platform in 2023, Cathay Pacific is committed to strengthening its safety and operational excellence to elevate the flying experience for its customers.
(Photos: Courtesy of Cathay Pacific)
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