There’s a quiet but unmistakable transformation sweeping across Nepal. It’s not the echo of political slogans or party promises; rather something deeper, more organic. It’s a shift in mindset.
At the heart of this new air of change are Nepal’s youth –ambitious, globally aware, and impatient for progress. They are not content to dream of futures abroad; they’re determined to build them here, at home.
This awakening has sparked what people call the Gen Z Movement, a wave of young Nepalis redefining success through leadership, innovation, and purpose. Among them stands one figure, who embodies both legacy and change: Varun Chaudhary, Managing Director of CG Corp Global, and the youngest son of Binod Chaudhary, Nepal’s only billionaire listed in Forbes.
Carrying the legacy forward
Varun Chaudhary is not just an inheritor of a family empire, he’s its modern architect. Under his leadership, the Chaudhary Group has evolved from a respected national business house into a global enterprise with interests spanning food, cement, hospitality, energy, and real estate.
After completing his education abroad, Varun returned to Nepal with a clear conviction: that his generation could think bigger, move faster, and create globally competitive businesses rooted in Nepali soil.
Through his stewardship, a century-and-a-half-old Chaudhary Group legacy has found new rhythm and reach. What began as a family business is now a multinational brand with presence in more than 30 countries.
The heir who became a builder
Varun has redefined what it means to be a successor. He has built innovation on tradition, connecting CG’s deep-rooted heritage with the demands of a global marketplace.
In an era when family businesses across Asia often struggle to reinvent themselves, Varun has managed to modernize CG Group without diluting its essence.
He has integrated modern technology, global management practices, and sustainable growth principles into the company’s operations, turning it into one of South Asia’s most recognized Nepali-born brands.
“We’re not just expanding business,” Varun says. “We’re expanding values, recognition, and opportunity.”
This, he insists, is what separates a businessperson from a changemaker.
Investing when the world hesitates
Only this month, in Nawalparasi district, Varun along with his father Binod Chaudhary laid the foundation stone for a new factory, a joint venture with India’s iconic snacks brand, Bikaji Foods International.
It was a bold move. Nepal is currently reeling under political instability, economic uncertainty, and growing skepticism toward private enterprise. Yet Varun’s decision to invest locally carried a powerful message: faith in one’s own country must never fade.
“Even when our outlets were attacked during the Gen Z protests,” he recalls, “my father, elder brother and I told our teams, we’ll come back stronger.”
Under his guidance, Wai Wai noodles, CG’s flagship product, has grown into a global phenomenon. From India to Bangladesh, Kazakhstan to Serbia, and soon Egypt, the brand is flying the Nepali flag high.
“It makes me proud that Wai Wai carries Nepal’s name around the world,” Varun says.
But food is only one part of his vision. He is now steering CG into new sectors; agriculture, healthcare, hospitality, and real estate; while advocating for a business environment that welcomes investors.
“There’s no shortage of people who want to invest in Nepal,” he explains. “But political instability makes them hesitate. Stability must come first.”
He names Ambani and Adani among those keeping an eye on Nepal’s opportunities but waiting for predictable investment environment.
Faith in youth, eyes on the future
“I’ve always believed Nepali youth are as capable as anyone else,” he says. “They just need the right exposure and environment.”
For Varun, Nepal’s greatest untapped resource is its youth. “Our youth are incredibly creative. With global exposure, they can compete anywhere in the world,” he says.
That conviction drives his larger mission, to inspire belief among Nepalis that prosperity is possible without leaving home.
Away from business, Varun is refreshingly grounded. He loves music, sometimes singing casually among friends. His lifestyle is simple, but his worldview is wide. His soul is Nepali but thinking is global.
When asked if his children will carry the family legacy, he smiles. “My son’s still small but he already talks about space and satellites,” he laughs. “My daughter has her own love for music. Who knows? This generation has the whole sky open to them.”
No room for retirement
‘Retirement’ is not a word you’ll find in Varun’s dictionary. While nearly 3,000 Nepalis leave the country every day in search of work, he’s busy bringing foreign investment like Bikaji into Nepal.
His efforts symbolize more than just business growth they represent a belief in the country’s potential and in the youth who can transform it.
“Change doesn’t start with technology,” he says quietly. “It starts with mindset, leadership, and courage.”
And that’s precisely why Varun Chaudhary stands out among his generation of business leaders, an heir, who became a builder, a dreamer who became a doer, and above all, a changemaker lighting the way for Nepal’s next generation.
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