Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Ltd., has partnered with Nepal’s Chaudhary Group (CG) to introduce the iconic Indian beverage brand Campa to the Nepali market.
This collaboration marks RCPL’s debut in Nepal and underscores its long-term commitment to the region.
Campa, a heritage brand acquired by RCPL in 2022 and relaunched in India in 2023, has quickly re-established itself as a key player in the soft drink industry. Known for sponsoring the Indian Premier League (IPL), Campa is now set to expand its footprint in Nepal, leveraging Chaudhary Group’s extensive distribution network and market expertise.
Ketan Mody, Executive Director of RCPL, expressed enthusiasm about the venture, stating, “We are thrilled to enter Nepal with Campa, a brand that holds multi-generational appeal. With Chaudhary Group as our partner, we aim to deliver innovative, high-quality beverages at affordable prices, transforming the consumer experience in Nepal.”
Expressing his views on the occasion, Nirvana Chaudhary, Managing Director of Chaudhary Group, stated, “This partnership aligns with our goal of offering diverse, heritage-rooted beverages to Nepali consumers. We are confident Campa will resonate strongly here, just as it has in India.”
The initial Campa lineup in Nepal includes Campa Cola, Campa Lemon, Campa Orange, and two energy drink variants—Campa Energy Gold Boost and Berry Kick. Priced competitively, the 250ml CSD bottles will retail at Rs. 30, while the energy drinks will be available at Rs. 40.
With its bold branding and nostalgic charm, Campa aims to capture the spirit of Nepal’s youth, positioning itself as a symbol of perseverance and ambition. The brand’s entry into Nepal follows its successful expansion in GCC countries, further solidifying its global presence.
RCPL and CG
RCPL, part of Reliance Industries, focuses on delivering affordable, high-quality consumer goods. Chaudhary Group, Nepal’s largest conglomerate, operates across multiple sectors, including F&B, finance, and hospitality, with a workforce of over 20,000 globally.
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