As 2025 draws to a close, TikTok has officially released its annual search report, providing a vibrant look at the trends, people, and traditions that defined the year for millions of Nepalis.
Far from just an entertainment app, the data reveals that TikTok has evolved into a vital "discovery tool" for everyday life in Nepal—used for everything from planning high-altitude treks to mastering traditional recipes like Sel Roti.
According to Umais Naveed, Content Operations Lead for South Asia at TikTok, the platform has become an essential real-time companion for the Nepali community.
Whether it was tracking the Nepal Premier League (NPL) or seeking Teej inspiration, the search data reflects a deep connection to local culture and practical decision-making. “People aren’t just watching videos — they’re actively seeking information, recommendations, and context in real time,” says Naveed.
2025 top searches at a glance
Showbiz icons: Priyanka Karki, Rajesh Hamal, Swastima Khadka, Rekha Thapa, Madan Krishna Shrestha
Star creators: Simpal Kharel, Ashma Bishwokarma, Rachana Rimal, Anmol KC, Anna Sharma
Sports legends: Samba, Bimal Gharti Magar, Dipendra Singh Airee, Mbappe, Messi
Wanderlust destinations: Mustang, Manang, North Annapurna Base Camp, Pashupatinath, Bhimsenthan
Food & flavor: Hatkyula Fruit, Steam Chicken, Sel Roti, Singhada, Pakku
Trending moments: Teej, Kukur Tihar, Miss Grand Nepal, Routine of Nepal Banda, NPL Season 2
Culture & entertainment: The 2025 list captures the pulse of Nepali entertainment. While global reality formats like Big Boss remained a staple, domestic cinema dominated the search bar with movies like Jari 2, Jerry on Top, and Paran garnering massive interest.
Musically, the year was a mix of viral melodies and soulful hits. From the rhythmic beats of "Thumak Thumak Janiye Mahiye De Nal" to John Chamling’s "Maya Garnu La," these soundtracks provided the backdrop to thousands of Nepali creators' stories.
Travel & discovery: Nepal’s breathtaking landscapes continue to be a top draw. TikTok’s role in tourism has shifted from passive viewing to active planning. Searches for Mustang, Manang, and the North Annapurna Base Camp suggest that more Nepalis are using the platform to find itineraries and "hidden gems" through the eyes of local travel creators.
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