Facebook and Instagram are launching subscriptions in most of Europe that will remove adverts from the platforms.
People using the Meta-owned platforms will be able to pay €9.99 (£8.72) per month for an ad-free experience, BBC reported. It will not be available in the UK. In January, Meta was fined €390m for breaking EU data rules around ads.
The regulator said at the time the firm could not "force consent" by saying consumers must accept how their data is used or leave the platforms.
The subscription tier will be exclusive to people in the EU, European Economic Area and Switzerland from November.
But it will only be accessible for people aged over 18 at first, with the firm looking into how it can serve ads to young people in the EU without breaking the rules. Meta said its new subscription was about addressing EU concerns, rather than making money.
Users will be given the choice either to continue using the platforms for free - and have their data collected - or to pay and completely opt out of targeted ads by removing them.
But they could end up paying more than the initial monthly fee. The service will cost an additional €3 per month if paid for on iOS or Android, to account for the additional fees taken by these platforms.
But this extra charge can be avoided by paying for the platform via the Facebook and Instagram websites, rather than the mobile apps.
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